It’s April in Rochester, so our Pace bikeshare program has returned from hibernation, and bikes are back on the streets. In fact, I took my first bikeshare ride of the season yesterday, and it got me from a lunch meeting at U of R to an afternoon meeting in the East End for just $1, in less than 15 minutes, on a warm and lovely day, when I didn’t have my own bike with me.
As maybe you realize, $1 per ride isn’t enough to support the bikeshare program. Each of the dozens of Pace docks in Rochester exists because city government, businesses, community organizations, and citizens have come together to provide $9000 per year. Some docks bring customers and are enthusiastically supported by businesses whose earnings increase much more than the cost of the dock. But to really grow active transportation in Rochester, we need the bikeshare network to cover lots of places people go, and to extend to under-served populations for whom low-cost bike transportation is not just a novelty, but a true economic opportunity.
That’s why I urge you to help keep bike share on Hudson Avenue by making a donation for the dock there. Our friends at Reconnect Rochester fund the dock with a yearly campaign. You can read their well-stated explanation (and also find out about the perks of becoming a supporter). Donate here. I did!