Bicycle Benefits is in Rochester

Summer is here in Rochester, and with this summer there is a noticeable change in our community. As I ride my bicycle around town, I see hundreds of people enjoying our city’s new bicycle paths, bike lanes, and shared roadways. We cannot yet compare to Amsterdam, or even to Portland, but Rochester is quickly becoming a bicycle town!

The Rochester Cycling Alliance would like to invite you to join a new bicycling incentive being started in our community called Bicycle Benefits (http://www.bicyclebenefits.org). Bicycle Benefits forges links between bicycle-friendly businesses and cycling customers, promoting safe bicycle transportation by offering incentives to cyclists. The program is already successfully deployed in Buffalo, Ithaca, Syracuse, and communities in over 20 states, and is now being launched in Rochester.

As a participating business, you provide an incentive or benefit of your choice to participating cyclist customers. It may be a product discount, a free item with a purchase, or an enhanced service. The incentive is offered to cyclists who arrive on their bicycle wearing a helmet with a reflective Bicycle Benefits sticker attached.

For more detail about the program contact Scott Wagner at 585-880-7643 or BicycleBenefitsRochester@gmail.com.

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