Genesee-Finger Lakes Active Transportation Symposium

Genesee-Finger Lakes Active Transportation Symposium – 2013

About the Symposium

Tuesday, April 30, 2013 from 8am – 5pm!

Click here to register!

We envision a future in which every community has transportation options that are healthy, fun, safe, and environmentally friendly.

The purpose of the Genesee-Finger Lakes Active Transportation Summit (G-FLATS) is to help educate, inspire, and mobilize our nine-county region to achieve that vision by making walking, biking, and transit easier, safer, and more available to all.

Join us for an exciting full-day program: To view the current working agenda, click here.
– Innovative and influential speakers
– Dynamic morning educational sessions
– Networking with national and local leaders
– Afternoon working groups to share best practices and mobilize for action (Group descriptions found here)

Keynotes & Discussion with trailblazers:
– Earl Blumenauer, U.S. Representative, 3rd District, Oregon
– Jeff Olson, Author “The Third Mode”

Registration Cost: $50, includes breakfast, lunch, and snacks



Archived Information of past Greater Rochester Active Transportation Symposium below including links to featured speaker presentations:

Rochester Cycling Alliance: Active Transportation Symposium  – 2011

April 27, 2011

The purpose of the Greater Rochester Active Transportation Symposium was to discuss the impact of Active Transportation (biking, walking and mass transit) on the Genesee Valley Region community in terms of health, safety, economic stability, infrastructure spending, social equity and the built environment. Tools for creating a community friendly to bicycles, pedestrians and those with disabilities were shared. Participants left with a greater understanding of policy issues, planning considerations, and funds available to further these efforts.

Programs & Speakers

Opening Plenary: Erik Frisch, Rich Perrin and Andy Clarke

Erik Frisch is the Tranpsortation Specialist at the City of Rochester. Richard Perrin is the Executive Director of the Genesee Transportation Council. Andy Clarke is the President of the League of American Bicyclists in Washington, D.C.

Walking and Wheeling to a Healthier Community

We explored the many health dividends to increasing active transportation. Panelists  addressed the benefits to community health as a whole; to air quality; and to personal health.

Speakers: Dr. Byron Kennedy, Deputy Director, Monroe County Department of Public Health and David Q. Rich, ScD Assistant Professor, Department of Community and Preventive Medicine, University of Rochester School of Medicine and Dentistry.

Policy Perspectives

Policies at all levels affect the transportation choices available to us including walking, bicycling, and using public transportation as well as driving automobiles. Speakers discussed policy initiatives and how existing policies affect planning efforts and the built environment.

Speakers: Kartik Sribarra, Manager, Rails-to-Trails Conservancy;
Eric Ophardt, NYS Dept. of Transportation, Bike-Ped Coordinator; Andrew Raus, Principal Planner, Bergmann Associates

Infrastructure and Facilities

There are many treatments to providing pedestrian and bicycle accommodations in our communities ranging from on-street to off-street options. Speakers described what is taking place locally in the Greater Rochester area as well as the varying types of facilities that are available nationwide and possibly worldwide including examples of communities that have more advanced commitments to integrating and coordinating such facilities into their infrastructure.

Speakers: Jeff Olson, Architect and Planner, Alta Planning + Design, Saratoga Springs, NY and Stephen R. Ferranti, P.E., PTOE, Principal Transportation Engineer/Planner, SRF & Associates.

School and Community: Bringing them Closer

Topic: Communities across the country want to make walking and bicycling safe and appealing for children. Speakers  offered best practices, curriculum, and local programs that promote safe, easy, and fun ways for kids to be physically active in their neighborhoods and to and from school.

Speakers: Rachel Pickering, Finger Lakes Health Systems Agency; Margo Bauer, Cornell Cooperative Extension of Monroe County and Karen Knauf, University of Rochester Medical Center, Injury Free Coalition for Kids of Rochester

Rachel Pickering’s presentation

Hon. David Cieslewicz, Mayor, Madison, Wisconsin

David Cieslewicz is the Mayor of Madison, Wisconsin, a wintry city known to excel in Active Transportation.

Mayor David Cieslewics’s presentation

Lunch and Activities

Lunch was provided on premises. There were be exhibits to view, and people leading a downtown walk and a bicycle ride along the Genesee River.

Economic Benefits – the Happy Surprise

Topic: Data-driven evidence is in: Active Transportation is good for individual and family finances; keeps dollars in the local economy instead of the oil producing, refining and distributing economy; attracts tourists; and attracts and retains businesses and young people.

Speakers: Jackie Marchand, President, WomanTours; Kartik Sribarra, Manager of Policy Outreach, Rails-to-Trails Conservancy; and Dr. Scott MacRae, University of Rochester

Dr. Scott MacRae’s presentation

Jackie Marchand’s presentation

Kartik Sribarra’s presentation

Active Transportation Cost-Effective Mobility Improvements—for Everyone

Creating a Supportive Built Environment

Topic: Good design of the built environment, our streets, sidewalks, civic spaces, parks as well as buildings and sites, is critical to support a healthy, safe and sustainable pedestrian and bike-friendly environment. Explore strategies for best practices and discuss the importance of informed policies. Discuss ways to engage and empower citizens to participate in local planning efforts and initiatives.

Speakers: Hon. David Cieslewicz, Mayor, Madison, Wisconsin; Matt Ingalls, Ingalls Planning and Design; Roger Brown, Architect, Barkstrom and LeCroix; and Marcia Barry, Director, Planning and Zoning, City of Rochester

Inclusive Design

Topic: Accessible and inclusive design elements that benefit users of wheelchairs —curb cuts, stairway ramps, car-free multi-use trails, and low-traffic neighborhood greenways, etc.–are equally beneficial to cyclists, pedestrians, and stroller-pushers! This session explored design challenges, best practices, opportunities, and synergies for wheelers and walkers of all persuasions.

Speakers: Ed Steinfeld, Director, Center for Inclusive Design and Environmental Access; Bill Armbruster, AARP; and Teresa Carrol, RIT.

Campus Community Connections

Topic: How can colleges and universities take a leadership role in promoting active transportation in our communities? This session spotlights successful initiatives, and explore the potential for further developments.

Speakers: Tom Robinson, Landscape Architect, edr companies; Richard Pifer, VP of Facilities and Services, University of Rochester; Shianne Chatarjee, student, University of Rochester; and Lois Chaplin, Bike Ped Specialist, Cornell Local Roads Program

The Mother of Invention – Not Everyone Owns a Car!

Topic: Many people walk and wheel out of necessity, not choice. One in four households in the City of Rochester do not own a car. This session explored local initiatives to meet the active transportation needs of low-income individuals; and the challenges faced by those who do not own cars. >

Speakers: Dan Lill, R Community Bikes; Cappy Collins, Cyclopedia; Frances Cordero, Rochester Walks; and Bridges to Success

Community Toolbox: Planning to Finance

Topic: Municipalities strive to maintain and improve the quality of life in their communities. We talk about specific tools to create visions, assessments, plans, policies and programs to provide your community with safe and pleasant walking, wheeling and mass transit choices AS WELL AS how to fund these efforts.

Speakers: Jeff Olson, Architect and Planner, Alta Planning + Design; Margit Brazda Poirier Owner and Grant Writing Consultant, Grants4Good; and Erik Frisch, Transportation Specialist, City of Rochester

Safety & Security

Topic: Concerns about personal safety and security can make our choices to walk, bicycle, or use public transportation less desirable than they should be. Speakers discussed education, enforcement, and design strategies that encourage more people to walk and bicycle while improving their personal safety and security from crime.

Speakers: Jean Triest, Monroe County Office of Traffic Safety,
Mark Johns, Landscape Architect, Bergmann Associates; and Chris Delaney, Director of Business Intelligence, Rochester Police Department

Incentivizing Active Transportation

Topic: Working adults often have transportation choices. This session explored policies that help make active transportation a rational and desirable choice. These policies include employer assistance for homes purchased near the workplace, employer assistance with transit passes, location efficient mortgages and car insurance policies, and others. While perhaps not as immediate as other efforts to promote walking and biking as transportation, these policies can have a longer term impact on decisions on where to live.

Speakers: Deborah Thompson, University of Rochester, Human Resources Representative, Faculty & Staff Benefits Administers the University Home Ownership Incentive Program

The University Home Ownership Incentive Program is a collaborative effort with the City of Rochester, Advantage Federal Credit Union, Canandaigua National Bank & Trust and M&T Bank to offer regular full-time and part-time faculty and staff up to $9,000 toward the purchase of a primary residence in Sectors 4 or 6 of the city. These two city sectors include neighborhoods well within walking and biking distance of the University’s River Campus and Medical Center, such as the 19th Ward and the South Wedge.

Christopher J. Doran, Rochester Genesee Regional Transportation Authority, Director of Business Development

Our region’s public transit system augments active transportation; virtually every transit rider begins and ends the journey as a pedestrian or bicyclist. RGRTA offers employer-based programs that incentivize transit-pass purchases and has implemented technology such as bike racks on busses and real-time bus arrival signage to make the system even more effective.

University of Rochester Home Ownership presentation

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